Health & Wellness Coach
7,579 active US providers register Health & Wellness Coach as their primary taxonomy. That is 0.08% of every provider in the registry, and the 156th largest of 584 specialties with a page here.
- Taxonomy code
- 171400000X
- Grouping
- Other Service Providers
- Classification
- Health & Wellness Coach
- Active providers
- 7,579
- States covered
- 51 of 51
What the code means
The Health & Wellness Coach is trained in motivational theories, strategies, and communication techniques, which are used to assist patients to develop intrinsic motivation and obtain skills to create sustainable change for improved health and well-being. Health and wellness coaching is a patient-centered approach wherein patients at least partially determine their goals, use self-discovery or active learning processes together with content education to work toward their goals, and self-monitor behaviors to increase accountability, all within the context of an interpersonal relationship with a coach.
Definition quoted verbatim from the NUCC Health Care Provider Taxonomy code set, version 25.1. Not paraphrased.
Where they are
Counted by practice location, not by mailing address or by licence state. A provider practising across a state line is counted where they practise.
| State | Providers | Share |
|---|---|---|
| California | 2,053 | |
| Florida | 462 | |
| Texas | 458 | |
| New York | 281 | |
| Ohio | 236 | |
| North Carolina | 229 | |
| Georgia | 225 | |
| Pennsylvania | 220 | |
| New Jersey | 197 | |
| Michigan | 181 | |
| Illinois | 178 | |
| Maryland | 177 | |
| Colorado | 172 | |
| Virginia | 163 | |
| Washington | 163 |
Showing the 15 largest of 51 states with at least one.
Who registers under this code
6,953 of these are people and 626 are organisations, so 8% of the code is businesses rather than clinicians. Half of them had registered by 2024, and 7,316 registered in the last five years, 97% of the current population.
That is a fast-growing code. A population where a large share registered recently is either a genuinely expanding field or a category NPPES added late, and the taxonomy definition above usually tells you which.
Where the practices are
By practice-location city. City counts are noisier than state counts, because a large employer files one address for many providers.
- LOS ANGELES, CA171
- SAN DIEGO, CA76
- ONTARIO, CA67
- HOUSTON, TX67
- SAN FRANCISCO, CA66
- CARSON, CA61
- MODESTO, CA58
- NEW YORK, NY58
- BIRMINGHAM, AL46
- CHICAGO, IL45
What else they list
Providers whose primary code is Health & Wellness Coach most often carry these secondary taxonomies as well. This is the closest thing the registry has to a map of which specialties overlap in practice, and it is not published anywhere else.
| Also listed | Providers | Share |
|---|---|---|
| Health Educator | 282 | 3.7% |
| Community Health Worker | 104 | 1.4% |
| Nutrition Education Nutritionist | 99 | 1.3% |
| Case Manager/Care Coordinator | 94 | 1.2% |
| Nutritionist | 79 | 1.0% |
| Mental Health Counselor | 60 | 0.8% |
| Peer Specialist | 58 | 0.8% |
| Doula | 51 | 0.7% |
Looking up a specific provider
These counts come from the monthly NPPES file. To check one provider, use their NPI: the lookup reads the live registry and shows whether the identifier is still active, which the monthly file cannot tell you about the last few weeks.
Counts from npidata_pfile_20050523-20260712.csv, built 2026-08-09. Primary taxonomy only, deactivated identifiers excluded.